Northeastern Graduate Revolutionizes Boston's Real Estate Scene

December 29, 2025 - 19:22

Northeastern alumna Sarah Abouchleih is transforming the traditional real estate landscape in Boston. Departing from the conventional methods of cold calls and door-to-door canvassing, she has embraced the power of social media to engage with a new generation of homebuyers. Utilizing platforms like Instagram, Abouchleih connects with potential clients through direct messages and engaging content, including Instagram Reels that showcase properties in an innovative way.

After earning her degree in finance and computer science in the spring of 2025, Abouchleih joined EVO Real Estate Group, where she quickly made a name for herself. Her unique approach not only resonates with younger buyers but also sets her apart in a competitive market. By leveraging technology and social media, she is not just selling homes; she is creating a community and fostering relationships that extend beyond transactions.

As the real estate industry continues to evolve, Abouchleih's methods may very well become the new standard, paving the way for future professionals in the field.