Corcoran Group CEO says Gen Z’s housing market struggles mirror what boomers faced 30 years ago: ‘Stop buying Starbucks coffee,’ she advises

August 10, 2026 - 05:05

Pamela Liebman, the CEO of the Corcoran Group, has a blunt message for young people struggling to buy their first home: it's time to make some sacrifices. Speaking about the current housing market, Liebman argues that Gen Z's frustrations are not entirely new. She points out that baby boomers faced similar hurdles three decades ago, when interest rates were painfully high and inventory was tight.

Liebman's advice is direct and practical. She suggests that small daily expenses, like a five-dollar latte from Starbucks, add up quickly and can derail a savings plan. Instead of complaining about prices, she encourages young buyers to trim their budgets and get serious about down payments. She also notes that creative approaches, like forming a dinner club to cut food costs or taking on a side gig, can make a real difference.

The CEO acknowledges that today's market is undeniably tough, with soaring prices and limited supply. But she insists that homeownership is still within reach for those willing to adjust their lifestyle. Her comments have sparked debate, with some praising her tough-love approach and others arguing that skipping coffee won't solve the deeper affordability crisis. Still, Liebman stands by her stance: discipline and patience, she says, are the keys to getting a foot in the door.